VerifAI, an AI tool reflecting its partnership with future of contracting
VerifAI by SpotDraft
Reviewing contract has never been easier
OVERVIEW
SpotDraft built a new AI product under its umbrella, VerifAi, for MS Word users speeding the contract review tasks by 70%. Aiming to market it as a discrete product, it needed an identity that has its own individuality but within the parent brand spectrum. We focused on designing an identity that communicates cutting-edge AI innovation & reliability.
VISUAL IDENTITY
We build the brand on the established aesthetics of AI product but introduced fresh elements to stand out. With clean logo & typography, interactive animations and product explainers visuals, we aimed to engage users while promoting trust.
APPLICATION
The new visual identity for VerifAi was implemented on all related brand assets and website. This identity was then incorporated on the app building a seamless user experience from discovery to product onboarding.
