Pre-seed, post-launch, pre-fundraise: there's a right time to build it properly.
The C.A.S.E. framework is how we make sure every decision is made in the right order so nothing gets built on a foundation that hasn't been set.
C — Clarity
We define what the brand stands for, who it's built for, and what needs to be immediately understood before any visual decision is made.
A — Align
Match the brand direction to the business strategy and the audience it needs to reach. Strategy before aesthetics.
S — System
The full visual identity: logo suite, typography, colour, built to work consistently across every touchpoint, not just look good in a presentation.
E — Execution
Every asset your team needs to go live packaged, organised, and ready to hand off to any designer, platform, or team that comes next.
Built in 6 weeks
Zero-to-Brand
Most early-stage brands are built to launch. Then rebuilt 18 months later. Zero-to-Brand uses the C.A.S.E. framework to build it right the first time.
What you walk away with:
Full logo suite
Typography and colour system
Brand guidelines document
All assets packaged and organised
For: Solopreneurs and early-stage founders who are done with DIY and ready to build the real version of their brand.
YOUR MONTHLY DESIGN PARTNER
Design Genie
One flat monthly fee. Unlimited design requests. 1–2 working day turnaround. No briefing a new freelancer every week.
How it works:
Submit requests via your client portal
Designs delivered in 1–2 working days
Unlimited revisions within scope
Always on-brand, adapts to your guidelines
For: Marketing and design teams at scaling startups who need consistent, on-brand creative without hiring another full-time designer.
tailored engagement
Flagship
For brands that have outgrown their first identity and need more than a sprint. Flagship is a custom-scoped, strategy-led engagement, from positioning and visual identity through to a complete brand system your team can use at scale.
What you walk away with:
Typically covers: brand strategy, full visual identity system, brand guidelines, website design, and a complete asset library.
For: Scaling startups and growth-stage businesses who need a full brand overhaul, not a quick fix.
WHO WE VIBE WITH
We work best with founders at a decision point where the brand needs to do make first impressions, not just exist.
We’re a good fit
You've outgrown DIY. The brand no longer reflects what you're actually building.
You're about to launch, raise, or hire. First impressions are doing heavy lifting right now.
Your business has grown. Your brand hasn't kept up. The cracks are starting to show.
Probably not the right fit
If you need a quick logo, a budget option, or someone who won't ask questions there are better options out there. We ask a lot of questions. That's how we build brands that work.
