SpotDraft’s use-case driven rebrand reflects its forward-looking vision
SpotDraft
OVERVIEW
With SpotDraft’s scaling business and product efforts, it became imperative that the brand also stayed ahead of the curve and mark its uniqueness in the global marketplace.
Our primary objective was to build a brand expression that embodies the ethos of SpotDraft and creates a space for the company to grow as a brand with scalable and cohesive elements at both brand and product touch-points.
FROM CHAOS TO COHESION
The audit of existing system surfaced the fragmented visual experience both brand and product systems were delivering to its users. The components in system were failing to meet standard design guidelines and the entire visual expression was quite dated.
SCALABLE SYSTEM
We streamlined the brand expression to appeal to the key audience i.e., the legal teams. The strategic art direction for the new brand expression featured a refined color palette, balanced type pairing and inclusive imagery aimed at creating a distinct visula identity.
APPLICATION
We defined the brand guidelines and templates enabling designers and stakeholders to build consistent & fast designs, and ensuring successful implementation of new identity across all mediums.
