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SpotDraft’s use-case driven rebrand reflects its forward-looking vision

SpotDraft

SpotDraft is a CLM tool enabling companies to drive operational impact through the power of contracts, creating a connected and more productive business.

Visual Identity

Typography & color Brand guidelines

Sub-branding

Social media templates, Ad design

Editorials

Typography & color

Brand guidelines

Sub-branding

Social media templates

Ad design

Editorials

Strategy

Research & insights Competitor analysis Lead-gen campaign Brand templates

Research & insights Competitor analysis

Lead-gen campaign

Brand templates

Website

UI/UX design

Design system

Responsiveness

UI/UX design

Design system

Responsiveness

Intelligent contract management for fast growing companies

OVERVIEW

With SpotDraft’s scaling business and product efforts, it became imperative that the brand also stayed ahead of the curve and mark its uniqueness in the global marketplace.

Our primary objective was to build a brand expression that embodies the ethos of SpotDraft and creates a space for the company to grow as a brand with scalable and cohesive elements at both brand and product touch-points.

With SpotDraft’s scaling business and product efforts, it became imperative that the brand also stayed ahead of the curve and mark its uniqueness in the global marketplace.

FROM CHAOS TO COHESION

The audit of existing system surfaced the fragmented visual experience both brand and product systems were delivering to its users. The components in system were failing to meet standard design guidelines and the entire visual expression was quite dated.

SpotDraft old colors failed web accessibility

SpotDraft old typefaces lacked personality

SCALABLE SYSTEM

We streamlined the brand expression to appeal to the key audience i.e., the legal teams. The strategic art direction for the new brand expression featured a refined color palette, balanced type pairing and inclusive imagery aimed at creating a distinct visula identity.

APPLICATION

We defined the brand guidelines and templates enabling designers and stakeholders to build consistent & fast designs, and ensuring successful implementation of new identity across all mediums.