Skopra’s brand identity is an expression of structure, clarity and intelligent system
Skopra
Skopra helps B2B teams design outbound systems that align with their GTM strategy and revenue operations ensuring predictable pipeline without downstream friction.
Skopra helps B2B teams design outbound systems that align with their GTM strategy and revenue operations ensuring predictable pipeline without downstream friction.
Visual Identity
Logotype, typography & color
Brand guidelines
Social media templates
Brand templates
Logotype, typography & color
Brand guidelines
Social media templates
Brand templates
Strategy
Brand story
Research & insights
Brand launch
Marketing assets
Brand story
Research & insights
Brand launch
Marketing assets
Website
UI/UX design
Framer development
SEO
Mainetenance
UI/UX design
Framer development
SEO
Mainetenance
Build with intention and scale with precision
Build with intention and scale with precision
OVERVIEW
Mindful Selling, a B2B outbound sales consultation service, needed a complete brand overhaul—a new name, strategic visual identity and fresh website that aligns with the pivoted business direction, establishes brand’s credibility and attracts premium customers.
Mindful Selling, a B2B outbound sales consultation service, needed a complete brand overhaul—a new name, strategic visual identity and fresh website that aligns with the pivoted business direction, establishes brand’s credibility and attracts premium customers.
We focused on positioning Skopra as the go-to partner for building repeatable outbound sales engine for B2B businesses. Our approach was to create a brand that embodies precision, clarity and intention, making outbound sales a structured framework.
We focused on positioning Skopra as the go-to partner for building repeatable outbound sales engine for B2B businesses. Our approach was to create a brand that embodies precision, clarity and intention, making outbound sales a structured framework.
VISUAL IDENTITY
The brand logo design is an expression of structure, clarity, and intelligent system. Each letterform is sharp and intentional, representing the clarity and strategic rigor Skopra brings to its clients. The icon at the end evokes the idea of a controlled framework where each part contributes to a larger, orchestrated outcome.
The brand logo design is an expression of structure, clarity, and intelligent system. Each letterform is sharp and intentional, representing the clarity and strategic rigor Skopra brings to its clients. The icon at the end evokes the idea of a controlled framework where each part contributes to a larger, orchestrated outcome.
The primary color is charcoal black representing seriousness & stability elevating the formal tone of the brand. The palette is accentuated with blue drawing attention to elements in design with confidence and trust. Hanken Grotesk is the primary brand typeface. It is a modern, clean, and highly legible sans-serif font that balances geometric precision with humanist warmth.
The primary color is charcoal black representing seriousness & stability elevating the formal tone of the brand. The palette is accentuated with blue drawing attention to elements in design with confidence and trust. Hanken Grotesk is the primary brand typeface. It is a modern, clean, and highly legible sans-serif font that balances geometric precision with humanist warmth.
APPLICATION
We designed a comprehensive brand guidelines, presentation deck, social media templates, reports, and marketing assets. Additionally, we created stationery, ensuring a cohesive brand presence in all communications.
We designed a comprehensive brand guidelines, presentation deck, social media templates, reports, and marketing assets. Additionally, we created stationery, ensuring a cohesive brand presence in all communications.
Ready to bring your brand story to life?
Let’s talk, no strings attached.
One Subscription, Endless Possibilities
Your wish for a design genie? Granted. For one flat monthly fee, get designs delivered so fast you won’t want to go anywhere else.
Building scalbale brand stories for early-stage and scaling startups.
© 2025 STUDIO BAUNO | PRIVACY POLICY
Don’t like the forms? Drop us a line via email.
Ready to bring your brand story to life?
Let’s talk, no strings attached.
One Subscription, Endless Possibilities
Your wish for a design genie? Granted. For one flat monthly fee, get designs delivered so fast you won’t want to go anywhere else.
Building scalbale brand stories for early-stage and scaling startups.
© 2025 STUDIO BAUNO | PRIVACY POLICY
Don’t like the forms? Drop us a line via email.
Ready to bring your brand story to life?
Let’s talk, no strings attached.
One Subscription, Endless Possibilities
Your wish for a design genie? Granted. For one flat monthly fee, get designs delivered so fast you won’t want to go anywhere else.
Building scalbale brand stories for early-stage and scaling startups.
© 2025 STUDIO BAUNO | PRIVACY POLICY
Don’t like the forms? Drop us a line via email.
Ready to bring your brand story to life?
Let’s talk, no strings attached.
One Subscription, Endless Possibilities
Your wish for a design genie? Granted. For one flat monthly fee, get designs delivered so fast you won’t want to go anywhere else.
Building scalbale brand stories for early-stage and scaling startups.
© 2025 STUDIO BAUNO | PRIVACY POLICY
Don’t like the forms? Drop us a line via email.